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Diesel is the New Black - Well, Maybe


If you've been watching the commercials airing during recent episodes of Eleventh Hour, instead of forwarding through them on your DVR, you may have noticed a recent push for diesel. The rest of the world, of course, is already in love with the stuff. It's only the United States' more stringent emission regulations, as introduced last year, that are preventing a number of great diesel-powered vehicles from being marketed here.

As any diesel fan knows, these cars do put out higher levels of nitrogen oxide in their exhaust. Automakers often explain that developing a diesel engine clean enough to meet American standards is not cost efficient, which means that they're not so keen on exploring diesel as a method of boosting fuel economy, especially since diesel has never been a mainstream choice here in the States.

Nevertheless, the push for cleaner, more fuel efficient cars has a few brave companies adding diesel to their American line-ups for the 2009 model year, which is exciting news for those who truly understand the benefits of the fuel. Here, then, is a brief rundown of three of the New Diesel models, coming to dealers near you.
  • Volkswagen Jetta TDI: VW will be the first - and only - major automaker launching a clean diesel car in all fifty United States this year. A variant of their popular Jetta, this is the first diesel-powered passenger car to meet the world's toughest emission standards, They're California's Tier II Bin 5. They're powered by 2.0-liter four-cylinder engines that put out 140 hp and 236 lb-ft of torque, are available in sedan or wagon body styles, and have estimated fuel economy of 29-30 in the city and 40-41 on the highway, though actual drivers around the world are reporting mileage that rivals Toyota's Prius hybrid. As well, buyers of these cars can qualify for a $1,300 Federal Tax Credit.
  • Mercedez-Benz: They're actually offering three diesel powered cars to the U.S. market, the 2009 - ML320 (5 passenger), GL320 (7 passenger), and R320 (7 passenger), though technically these were released late last year. All are SUV's - apparently Mercedes-Benz isn't capable of making a small diesel car - but they're now all emission-compliant in all of the United States, including California, which was excluded from the original release. These vehicles are powered by BlueTec V6 engines, have average fuel economy of 23 MPG (combined) and travel about 600 miles on a single tank.
  • Audi 3.0 liter V6 Q7 (7 passenger): With 2009 diesel models from VW and Mercedes-Benz, it should come as no surprise that Audi also has an offering, after all, the three companies co-developed BlueTec. Audi hasn't been calling a lot of attention to this release, which is due on the market in the first quarter of this year, but then, this is their only American TDI vehicle that meets the new, more stringent, emissions guidelines. Despite being half as powerful as the V12 version of the Q7, the V6 is no slouch. It provides 224 hp and cranks out 406 lb-ft of torque. As well, Audi says it's 30% more fuel efficient than comparable gas-powered vehicles, with a combined mpg rating of 25, and more than 600 miles between refueling.
Despite the three offerings listed above, the future for new diesel in the United States remains murky. Diesel has been stigmatized here, and associated greatly with city buses spewing forth foul-smelling smoke. Unless a heavy-hitting customer-awareness campaign - such as those ads being broadcast during the afore-mentioned Eleventh Hour, we may not see many more such cars available in our market.